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When giving a speech, your main goal is to get the audience to understand what you’re saying. Getting your audience to respond to your message is what audience analysis is all about. Knowing your audience helps you cater your message so they will better receive what you’re saying. Knowing your audience will also help you feel more confident.

You speak differently to your friends than your parents, differently to your boss than your coworkers, or differently to your family than your teachers. You analyze the person that will be getting your message, and adjust so they “get” you. When giving a speech, you need to analyze your speech before, during, and after you speak. You need to analyze the audience in several different ways.

  • DEMOGRAPHIC ANALYSIS

When you think about demographics , you have to think about things like the age, cultural differences, education level, religion, etc. You’d tell different jokes to young people than more mature. You’d speak differently to men than women. If someone was well educated, you’d probably use a totally different level of speaking. Knowing these things in advance, can help you better prepare. If you’re unsure of them before, or if your audience is different than you expected, you need to be able to adjust your speech to adapt.

  • ATTITUDE ANALYSIS

An attitude is what a person likes, dislikes. It is also what they believe, whether it’s true of false. A belief is what you believe to be true or false. Knowing what your audience likes will let you be able to include those things in your speech. If you understand what they believe, and how they feel about your subject, you’ll be better apt to relate to them. Audience attitudes toward your subject will be important in speech preparation.

  • ENVIRONMENT ANALYSIS

This is finding out ahead of time what the place you’ll be speaking at is like. Questions like: What’s the seating arrangement like?” “How many people will be there?” “What are the lighting and sound system like in the room?: These are all good questions to ask. What you use in your speech like overheads or slides, handouts, group activities, can all be affected by environmental things. You wouldn’t give handouts if the lighting was dark, for example.

  • SPEECH ANALYSIS

Knowing your objective is imperative when you analyze your speech. Think about these things when analyzing your speech:

  • What is your? Do you want to inform, educate, motivate, persuade? Whatever it is will influence your speech.
  • What message do you really want to deliver?
  • Will this is the right kind of audience for what you want to say?
  • Was the objective achieved?

Different techniques are used to reach different audiences. If you want to be a public speaker, nothing you will do if you don’t analyze your audience. You can give the best speech of your life, and if you give it to the wrong people, they won’t respond well to it. It will be just another boring hour wasted. If you take a bit to analyze your audience, you will help insure the success of your speech, and feel better about yourself for having done it.

 


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