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Most people don’t really enjoy going to sales presentations. A great number of sales people age good one on one or in small groups, but in front of an audience, they’re different. It doesn’t matter what type of audience you’re speaking to, you can do a good speech if you jazz it up a bit.

Keeping your speeches interesting will also give you more confidence. When the audience connects with you, it will help you feel better about what you’re doing. After all, the audience is what it’s all about. It’s about them learning and absorbing what you have to offer. You can make the audience “want, “to listen instead of “have” to listen if you keep your presentation interesting. Jazzing up your presentation will make them want to. Here are a few ways to do it.

  • Be prepared—Make sure you are prepared and that you’ve practiced your speech. It will help you present it better, and make you more confident.
  • Let the audience know your expectations—Let them know what you want them to learn from you.
  • Don’t stand and read your speech—Under no circumstances is this acceptable. If you’ve ever sat through one of those kinds of speeches you know why. It will have your audience snoring.
  • Show expression when you speak—Just be yourself. If it’s something you’re passionate about, it’s good to let that show. People would much rather hear a speech from someone that’s a bit animated than a cold impersonal one.
  • Don’t overuse slides—Slides can be good, but they can also do more harm than good if you overdo it. Not all audiences are visual learners. Too many slides can bore your audience.
  • Make sure the font on your slides is clear and large enough to be seen from the back of the room—It’s very hard to take notes or pay attention when you’re struggling, squinting to read what’s in front of you.
  • Remember that you’re not perfect—Mistakes happen to everyone. No one is perfect. If you mess up, use it as an opportunity to add humor or a story. Thinking on your feet is important.
  • Take time to reflect—After you’ve given your presentation, replay it. Think of what you did right, and what you did wrong. Determine what went well, and what you can do better.

I’ve given presentations before, and I’ve always enjoyed it. Did I get nervous, of course I did? I was confident about what I was talking about though. I had confidence in my ability to present the material to the audience and make them understand. Because of this, I was able to present in a way that drew the audience in. I kept it interesting. You can too. Just follow these guidelines, and you’ll be off to a good start.


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