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Being a successful presenter is just about the same as being an actor in a play. Knowing your lines before you step up on the stage is important. If you make mistakes, they can be costly to your credibility as a speaker. That’s why it’s so important to plan your presentation before you ever do it. Planning also you anticipate problems that could derail your presentation and have a back-up plan. To plan an effective presentation, you must make sure it does the following things

  • Make sure you touch all the bases

Planning, instead of playing it by ear, will help you remember all key points of your speech, and not miss anything that is important. If what your speech has to offer has multiple benefits, you won’t always know which one will be the one that really gets to your audience members. Planning your presentation ensures that you will say what you want to say and not leave anything out.

  • Make sure it flows smoothly

It can be easy to lose focus or become distracted, If you haven’t planned your presentation. If you lose focus, then your audience will too. You can confuse them, and they will not understand what you are trying to say. You need to plan so you make sure you have a smooth presentation that will have a clear beginning, middle and end. You will be able to present your points to your audience in a process that gradually leads them to the conclusion and total understanding of your message.

  • Write your speech with the audience in mind

Know who you will be speaking to, and plan your presentation to tailor it to appeal to the specific needs of your audience. This will make the presentation have a greater impact on the audience. Ask the person who contacts you what group of people you will be speaking to. You speak to different people in different ways. Things like gender, race, culture, age, all play an important role in how you prepare your speech. Just making the same speech to every group isn’t a good idea. Catering your speech to fit the needs of your audience will make them more apt to get what you’re saying.

  • Know there will be objections, and how to handle them.

Objections are a way of life. You can be the best speaker in the world, and some people will still have objections to what you’re saying. Anticipate objections you know that are common, and have something prepared for each of them. Use the objection to let others in your audience respond. Ask them what they think about that. Of course, that can be dangerous and it’s risky, but if you pick a person you know understands what you’re saying, they will handle the objection for you. The person making the objection will think that if that particular person got it, they should too. It will help them see from your side. Always handle the objections quickly though and move on to your next point, reinforcing your topic.


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